Download the Italian Top 100 eCommerce Report
LAST UPDATE: JUNE 2023
Discover the latest trends with the Top eCommerces in Italy's report
Get to know the monthly evolution of the Italian digital industry
The digital sector is a constantly evolving and hard-to-predict world, but what we can do is help you better understand current innovations and trends in this industry.
Depending on the time of year, user needs change, and this is reflected in their online behavior. Specific sale periods boost the rankings of clothing or electronics e-commerce platforms, while vacation planning periods put tourism-focused e-commerce platforms in the spotlight, and so on.
However, if we set aside the obvious and approach the data with a critical mindset, we may come across significant surprises that, if interpreted correctly, can help us develop our business in the right direction.
There are periods of the year when users visit more pages related to experiences, DIY or decoration companies, and we can even be surprised to know when users start planning their vacations.
If you offer B2C services, you can study the behavior of your customers and refine your marketing strategies by optimizing your department’s time and getting the most out of all your actions.
If you are a digital solution, you will know who your main potential customers are in the country with the highest number of visits (and possibly sales), and to whom you should offer your services.