shoppingfeed
1 October, 2019

Shopping Feed

Business Type: Technology Solution (SaaS)

Website: https://www.shopping-feed.com/es/

More information about SHOPPING FEED

Shopping Feed is a platform that allows you to manage and synchronize multiple products with the market, channels and high-impact advertising spaces, in order to increase your visibility and, therefore, the number and amount of your sales. Some of its most prominent clients are Ebay, Amazon, Rakuten, Google Shopping or BingAds, among others.

Description of SHOPPING FEED

Shopping Feed offers e-Commerce managers a tool that connects the products in their catalogs with more than a thousand different channels. In addition, it synchronizes stocks for automatic updates and automates order management.

Through their services, companies are able to position themselves in the market by increasing their visibility in today's most popular channels. These services can be classified into different groups:

  • Publishing algorithms. Automated attribute assignment, intuitive category mapping and error correction learning are included.
  • Order synchronization. Import of orders into the system, sending of tracking numbers and ease of order preparation.
  • Enrichment of product sheets. More than 8 million different attributes, with some pre-configured and the largest database on the market.
  • Organic searches on marketplaces. SEO positioning on marketplaces, increased product visibility and OMR optimization.
  • Advanced statistics, ROI calculation and automatic withdrawal, strategic advice and Google Data Studio; a tool for data visualization and dashboard creation.
  • Local inventory ads. Catalogs per physical store, merger between several and visibility on Google LIA, Socloz and Clic2Buy.

It operates in a multitude of sectors, such as beauty and cosmetics, fashion and footwear, sports, high-tech and IT, DIY, home and garden and many more. Among its best-known clients are Le Coq Sportif, Kickers, Raja, Mondadori and Lafuma. In Spain, the marketplaces used include Amazon, Fnac, Carrefour, Corte Inglés, Phone House, Spartoo, etc.

 

Digital Services/Solutions:

  • Catalogue / Product Management / Product Photography
  • Conversion Rate Optimization
  • Crossborder e-Commerce Solutions
  • e-Commerce Platforms
  • Marketplaces
  • Social Media Marketing

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sitespect
25 September, 2019

SiteSpect

Website: www.sitespect.com

Business Type: Technology Solution (SaaS)

More information about Sitespect

SiteSpect is a platform launched in 2006 that offers a multitude of tools for brand optimization in any sector. Its services include the use of A/B Testing, associated recommendations and the targeting and personalization of the strategy based on the product. Its clients include Staples, American Girl, Esurance and Urban Outfitters.

Sitespect Description

SiteSpect is positioned as a leader in advancing customer experience management. They offer A/B testing, optimization, targeting and various product recommendation solutions. They encourage all types of companies to improve customer experience as it leads to increased profits and reduces costs and risk.

They can boast of having developed the first platform for digital optimization from scratch and today, they offer such comprehensive solutions designed and developed specifically to meet the needs of leading digital companies. Their goal is to help other companies with customer acquisition, retention and growth as a business, achieving market leadership.

Its extensive knowledge of the commercial reality with respect to customer experience and the different optimization techniques, place it at the forefront of this type of services at the enterprise level. Some of its characteristics are the following:

  • Process and product optimization
  • Control from the server
  • Comprehensive KPI management
  • Direct configurations
  • A/B Testing
  • Adaptation of functionalities to user platforms

In terms of advantages, the following are the most important:

  • Dashboards with statistics to enhance visualization
  • Web and cloud deployment
  • Applications on one page
  • Extensive control of user profiles
  • Possibility to activate alerts for items
  • Compatibility with Android and iOS

Digital Services/Solutions:

  • Business Analytics / Business Intelligence
  • Conversion Rate Optimization
  • Cross Channel / Omnichannel
  • Customer Experience / Marketing Automation

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napse
17 September, 2019

Napse

Type of business: Technology solution (Saas)

Website: https://napse.global/

More information about NAPSE

NAPSE is a company that specializes in commercial automation solutions for consumer experiences. It is currently the largest in Latin America. It was created from the two most recognized companies in this sector, Synthesis and Linx. It currently has more than 3,000 employees and 45,000 customers.

Description of NAPSE

Founded in 1985 under the name Microserv Comercio y Consultoría, today it focuses its products and services on omnichannel retail businesses. Its objectives are to offer a unique experience to each customer, with a personalized offer and promotions that match their interests and preferences. In this way, conversions are guaranteed within digital platforms and profitability increases for the business. With this technology, not only the consumer is accompanied as it evolves, but also the industry. 

NAPSE solutions include: 

- Lines of business. Offer quality shopping experiences through physical and digital channels. They work with e-Commerce, supermarkets, gas station networks, specialty stores, department and retail stores.

- Value proposition. Solutions with multichannel strategies that unify stock management and logistics, physical stores, e-Commerce, experiences and business results. Technological investments and critical retail processes are also taken into account.

Also, through algorithms, they improve the customer's shopping experience, with recommendations that are adjusted to the phase they are in. Solutions aimed at improving the relationship with the customer throughout the customer cycle and cloud and multi-company solutions. 

 -It offers multiple products: Digital, Promo, Bridge, Payhub and Omni OMS. 

It has alliances with IBM, First Data, Lapos, Seac or Stratus Technology and different quality certifications, such as Microsoft Partner, PCI Compliance or ARTS. 

Digital Services/Solutions: 

- Cross Channel / Omnichannel

- Customer Experience / Marketing Automation

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cegid
4 September, 2019

Cegid

Business Type: Technology Solution (SaaS)

Website: https://www.cegid.com/es

More information about CEGID

CEGID is a retail and store management software. A unified commerce platform chosen mainly by specialized retailers, as well as large international firms that want to offer their customers a seamless shopping experience. Some of its most prominent customers include Lacoste, L'Occitane, Paul Smith, Havaianas, Furla and Longchamp, among others. 

CEGID Description

CEGID is an international management software provider with a track record of more than three decades. Thanks to its capacity for innovation and continuous evolution, it has managed to grow over time, reaching figures that exceed 400,000 users worldwide. 

Their products are focused on increasing the performance of a business. Positioned as one of the first companies to implement cloud technology for retail solutions, today they are the third largest SaaS solution provider in France. 

This cloud-based platform aims to serve the customer, sell and offer them a satisfactory and unified experience, enabling them to leverage sales opportunities in any channel. In addition to in-store shipping, it includes the Infinite Aisle and Click&Collect service. Other highlights include:

- Optimization of all store operations, facilitating the work of the sales team and expanding their functions.

- Optimization of inventory and order management for retail businesses with a single, multi-channel approach to all stock.

- Customer service from any point and proximity throughout the sales process.

- Development of customer acquisition and loyalty.

The main retail sectors in which it operates are beauty and cosmetics; sports and sports equipment; luxury; home and decoration; do-it-yourself and gardening; jewelry and watches; toys and childcare; specialized food; large stores and large specialized stores. 

Digital Services/Solutions:

- Omnichannel Solutions

- Customer Services / Management

- Retail Management Tools and Software

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validity
4 September, 2019

Validity

Business Type: Technology Solution (SaaS)

Website: https://www.validity.com

More information about Validity

Validity develops innovative products that deliver data quality solutions to businesses anywhere in the world. Through intelligent campaigns and lead generation, it drives responses and increases a company's overall revenue. By enabling accurate identification of customers, it facilitates customer relationships and increases transactions in an efficient manner. Some of its clients include Salesforce, Mercedes-Benz, Groupon, Marks & Spencer, Overstock and T-Mobile, among others. 

Description of Validity

Validity also has offices in Paris, Sao Paulo, Sydney and London. Its mission is to improve customer relationships and enhance the growth of any business through proper data analysis. 

Its products include BriteVerify, which reduces bounces and increases conversions; Demand Tools; GridBuddy, which increases user experience productivity for Salesforce; Return Path, which improves inbox presence and reputation; and Trust Assesments, which provides insight into the quality of Salesforce data and the impact it has on the business. 

Validity's solutions include:

- Validity for Email. Enables increased presence in the customer's inbox by passing filtering algorithms and maximizing subscriber reach with clean, actionable data. Includes blacklist monitoring and offers customized deliverability reports. 

- Validity for Data Management. Solutions focused on increasing quality and simplifying the management of clean and reliable data, with CRM that enables more effective campaigns and more fruitful customer relationships. Includes data verification, analysis, maintenance and data operations. 

- Validity for Sales Productivity. Tools designed to increase sales team productivity and reduce risks during pipeline execution and real-time sales flow. 

Digital Services/Solutions:

- Crossborder eCommerce

- Customer Experience / Marketing Automation

- Online advertising and marketing

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mTarget
27 August, 2019

mTarget

Business Type: Technology Solution (SaaS)

Website: www.mtarget.es

More information about MTARGET

Mtarget is a company founded in 2006 and headquartered in France. It is a telecommunications operator and official SMS aggregator. Its subsidiaries are located in Europe, Asia and Africa. It offers multichannel mobile messaging solutions for IT and marketing. Customizable and targeted to meet different needs, they are based on technological innovation and offer high quality services.

MTARGET Description

Mtarget uses mobile marketing to improve the customer experience, both potential and current, by capturing their attention with messages personalized to their interests. The goal is to increase sales and boost loyalty.

To achieve this, it offers multiple customized solutions, which are as follows:

  • SMS. Effective SMS communication to develop customer relations through Mtarget's platform.
  • Rich SMS. It allows you to create landing pages in a very short time to increase visibility and therefore, traffic to the website. It includes a library with a multitude of models; all of them responsive and customizable to the client's taste. In addition, it offers the possibility of creating campaigns in just a few steps, including videos, localization and a call to action.
  • E-mail. Creation of campaigns from templates that are made effective through email. They use a very simple and accurate dashboard, which also allows you to analyze the performance of newsletters and emails in real time.
  • Voice. Sending voice campaigns that include precise and highly accurate messages to customers. Three types: Voice API, M-Voice and Mobile Voice Mail.
  • API/SMPP. Automation of SMS and email campaigns through Mtarget's connectors. Mtarget's services are integrated with the information systems of the company in question via API. This results in time savings and secure management of the entire information flow.

Its advantages include 24-hour support every day of the week, direct connection between national and international operators, an intuitive, interactive and fully cloud-based client interface, high quality of service and extensive capacity for managing highly complex projects.

 

Digital Services/Solutions:

  • Customer Experience / Marketing Automation
  • Mobile Marketing

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wapping web
27 August, 2019

Wapping Web

Business Type: Technology Solution (SaaS)

Website: https://www.wappingweb.com/

More information about Wapping

Wapping is anall-in-one platform that combines various sales channels and has been designed specifically for retail. With an integration API, it shares the management of customer data or CDP with business applications and digital services oriented entirely to them. In this way, it offers a comprehensive, uniform and personalized customer experience. Its services include business and customer data analysis, marketing campaign automation, omnichannel experience, customer acquisition and loyalty.

Description of Wapping

Wrapping is a company founded in 2017 based in A Coruña that offers comprehensive management of all actions involving the customer. Its initial goal was to emulate large companies that allowed the integration of all their channels and consequently offered a better and more personalized customer experience.

Thanks to the powerful data analysis offered by this platform, not only can the business analyze its actions and improve them according to customer profiles, but customers also benefit from fully customized services.

Through analysis, customer profiles that interact with the brand through its website, points of sale and social networks are segmented, loyalized and reactivated. By personalizing promotional actions, we achieve an increase in purchase recurrence, average transaction amount and recommendations, as they become brand ambassadors.

To achieve these objectives, online and offline channels are merged and a multichannel and multiservice shopping experience is offered, integrating different interactive and automated digital services, such as promotions, digital ticket, gift card, coupons, etc.

 

Digital Service/Solutions:

  • Business Analitycs / Business Intelligence
  • Customer Experience / Marketing automation tools.
  • Digital Advertising / Traffic Acquisition
  • Mobile Marketing
  • Social Media Marketing

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roi up
18 July, 2019

ROI UP

Business type: Agency/Service, Technology Solution (SaaS)

Website: www.roi-up.es

More information about ROI UP

ROI UP is an agency that offers different omnichannel services related to communication and marketing, as well as a platform based on marketing automation that allows designing campaigns and landing pages, segmenting audiences and generating forms from a single point. Some of its most prominent clients are Barceló, Bayer, Balearia, Sony, Pepsico, Acciona, Unilever, Heineken, Revlon and HSBC.

Description of ROI UP

Founded in 2011, ROI UP is an agency that is part of ROI UP Group, a company dedicated to offering a multitude of services related to communication and marketing, and software development with agile methodologies.

The most outstanding services offered are:

  • DASS Suite. Their most popular product; a marketing automation based platform that improves customer experience and satisfaction by providing valuable content and guidance. The result is higher conversions. Through a form you get more information from visiting customers. Converted into leads, they are offered relevant content about products and services, segmented according to their profile to personalize campaigns, and tasks and follow-up are automated.
  • SEO and ORM. Improving online presence with a strategy to appear in the top positions of search engines.
  • Digital product. Web and layout to generate digital experiences. Heuristic analysis, benchmarking, frontend, desing thinking, CRO, prototyping and interaction design, among others.
  • Performance. Strategy, tracking and optimization with email marketing, PPC and SEA, affiliation, remarketing, social ads and display.
  • Data &BI. Integrated solutions of Business Intelligende and Data Warehousing that drive decision making. Consulting and development services to define strategies and architecture.
  • Social Media. Creation of a strong and effective personality in social networks, with identification of audiences, unique multi-language content and measurement of results.

 

Digital Services/Solutions:

  • Business Analitycs / Business Intelligence
  • Conversion Rate Optimization
  • Customer Experience / Marketing Automation
  • Digital Advertising / Traffic Acquisition
  • Marketplaces
  • Mobile Commerce
  • Mobile Marketing

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