The meetings Digital 1to1 are a benchmark in the business world as a meeting of executives from leading companies, institutions and marketing specialists.
It is the right place for there to be a quality networking that provides engagement and love between entities.
Los Flechazos de Digital 1to1: Mazeberry finds love at Kave Home
The conqueror
Sarah Guiraud Business Developer of Mazeberry, a decision making solution with different collection options and combining information with KPIs.
The conquered
Víctor Font Managing Director at Kave Home. It is the fashionable furniture and decoration brand that launches 40 references weekly. All of them are designed by them and they always have stock. Delivery is made in a maximum of 48 working hours.
Victor Font tells how this beautiful tale of love between Mazeberry and Kave-Home began.
When did love begin?
It was on the Digital1to1 in March 2018. Sarah Guiraud told me in detail about their different solutions and I realized that they were going to help us with the ordination.
In what context did the meeting take place?
In a 1to1 Quote. We had been managing to increase traffic for months, but the conversion rate was not. We were looking for alternatives to improve it in a more radical way and not just based on AB testing.
What was the company's need?
We launch 40 new products per week. This means that the order of categories and lists is fundamental to communicate values.
What was the manner, motive and timing of the agreement?
The Digital1to1 was the gateway to achieve this and it didn't take us a month to do the integration.
Was there a happy ending?
We identified the most important parameters of the business to make a combination and establish sorting strategies for each category page. We improved page views by 11% and conversion rate by 17%.
Article thanks to Marketing4ecommerce.
