The networking has established itself as a common technique when it comes to creating a network of contacts and opening up markets. Within the framework of Business to Business (B2B), the creation of spaces for the exchange of information and the establishment of relationships is a formula in constant growth due to the advantages it brings to the commercial area of the company.
Benefits and advantages of the networking
- It allows contact with professionals in the same sector, which favors cooperation between companies.
- The businessmen and professionals who participate in the meetings of networkingIn addition to meeting people from the same sector, they have the opportunity to create or expand their network of contacts with future suppliers and customers. Even job seekers can come to make direct contact with recruiters and employers.
- These are ideal spaces for sharing information, finding new opportunities and detecting trends.
- Create visibility. By being present in one of these social networks, we will also be accessible to future customers who can hire our services or suppliers who can offer us their solutions for our business.
- To make our company known. We will also be able to move towards product and service innovation thanks to the exchange of information.
- Engaging people allows us to involve people in our business in a direct way and on a basis of trust.
The networking in B2B business
The Business to Business or B2B encompasses the transmission of information and exchange between companies within the technological and digital framework.
B2B sales through participation in online platforms that favor meetings between companies is consolidating as a successful business strategy.
The networkingin the context of B2B business, favors meetings, interaction, the creation of trust and the involvement of professionals and companies in the project, also known asengagingpeople.
There are B2B platforms in virtually every industry and business field. In fact, e-commerce is at the core of this way of doing business, centered on e-Commerce, which brings together companies from similar sectors to provide global services to buyers.
Thus, thanks to these initiatives, the same portal can offer products or services from different companies linked to the same sector or similar needs, which favors alliances, joining forces and market positioning.
Upcoming event Digital 1to1
An example of networking is the next meeting Digital 1to1an opportunity to learn about the best digital solutions in just two days. It is an interactive acceleration service designed so that companies that want to improve their impact or presence in the digital environment can contact professionals and experts, while obtaining solutions that help them meet their objectives.
At Digital 1to1the format is not that of a trade fair or a conference congress, but focuses on the efficient and quality networking . The event is concentrated in two days of work in an exclusive hotel for more than 400 professionals.
In this case, in order to make the meeting as profitable as possible, we ask the participants to come prepared and to have done previous work and made a commitment, since we offer a tailor-made service, with an open and collaborative attitude.
In fact, we set up a personalized agenda of appointments to discuss cases of innovation and success, networking and leisure activities that encourage discovery and interaction, as well as workshops.
The event is expected to be attended by CEOs, CMOs, CFOs and COOs of leading Spanish companies and administrations, as well as e-Commerce solutions and professionals in digital transformation and marketing, among others.
Among the requirements for attendance as a guest company, the firm must have an online turnover of more than 5 million euros per year and the representative must be a decision maker within the company, i.e. have a position as CEO, COO, CMO or similar.
Networking quality
Among the objectives we set out, we emphasize the establishment of personal meetings and quality networking that favors socialization and the exchange of information, as well as the loyalty of contacts in different environments.
In addition, we also expect attendees to expand their knowledge, communicate their news and share their concerns with other professionals, dialogue with each other and participate in interactive sessions. In this way, we aim for attendees to gain potential customers, collaborators and partners, so that they can sign beneficial agreements for their companies.
The methodology of the meeting Digital 1to1 is practical, dynamic and interactive. In addition to personalized appointments, we will create small groups with experts to provide solutions, and we will encourage interpersonal relationships through dinners, games and socialization and interaction activities.
