target2sell

Target2Sell

Business Type: Technology Solution (SaaS)

Website: https://www.target2sell.com/es/clientes/

Learn more about Target2sell

Target2Sell is the first personalized merchandising platform that targets large e-Commerce companies to offer their customers personalized recommendations based on their profile. It integrates with the company's CRM and DMP and uses information from web and store data to understand each customer's actions. Its solutions are targeted at B2B and retail.

Target2sell Description

Born in 2012, they launched the first official version of their product the following year and TousErgo was their first customer. They closed 2014 with more than 50 customers, including Auchan, a figure that doubled in one year.

This open, real-time artificial intelligence platform allows the customer's shopping experience to be personalized in any of the channels they use. Thus, it manages to enrich Web-To-Store visits with the personalized recommendations offered, such as pick-up points or online reservations; it adapts to the context in which each company operates and serves as a guide for retailers in their digital transformation.

To achieve its objectives, it uses two main tools:

 

  • CRM/DMP integration. By synchronizing with the CRM databases and the DMP segments, the information available on each profile is enriched, so that recommendations can be specialized, but always according to the existing criteria.
  • Web data. Information from customers who are already identified is passed through the data analysis engine and not only isolated actions are taken into account, but their behavior from multichannel visits is pooled.

 

In addition to the aforementioned, other of its most prominent clients are Cartier, Worten, Ives Rocher or Etam, among many others.

 

Digital Service/Solutions:

  • Catalogue / Product Management / Product Photography
  • Conversion rate optimization solutions.
  • Customer Experience / Marketing Automation
  • Customer Services / Managment

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zeotap

Zeotap

Business Type: Technology Solution (SaaS)

Website: www.zeotap.com

More information about ZEOTAP

Zeotap is a CIP or Customer Intelligence Platform that helps companies to better understand their customers and make predictions of their behavior, so they can provide them with better shopping experiences. Through the platform, Zeotap enables the creation of a first-hand database to win new customers and build customer loyalty.

Description of ZEOTAP

Zeotap is the first technology company to develop a global platform of data from Telco and other companies working with high quality big data. Its solutions are aimed at brands, advertisers and data partners.

As data of interest, in the last two years it has won several awards, such as the following:

  • Cool Vendor in Advertising, Gartner 2020
  • Top 10 Privacy-Tech Companies, Business Insider 2019
  • Most Disruptive Innovation, TM Forum 2019
  • Technology Awards Finalist, Digiday 2019
  • Best-Data Enableing Techonology, Adexchanger 2019

Under a single platform, real user data from big data companies (telecom operators and other business groups) are aggregated to form an ecosystem, and segmented by location, socio-demographics, interests and purchase intent through mobile devices, rather than relying solely on statistical data.

This makes advertising campaigns more effective and customer relations more efficient. In addition, the media are also able to make advertising space in the mobile market more profitable.

Its ZeoCore technology is characterized by:

  • Property identity mapping
  • Match tests faster and more accurately
  • Patent-pending data quality meters
  • Transparency and control
  • Data science and customer-centric approach
  • Patent-pending RA or revenue attribution mechanism

It is compatible with Facebook, Instagram, Adoble, Google Marketing Platform, Sales Force, LinkedIn, The Trade Desk and Xandr, among others.

Digital Services/Solutions:

  • Business Analitycs / Business Intelligence
  • Cross Channel / Omnichannel
  • Customer Experience / Marketing Automation

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pay later

Pay + Late

Business Type: Technology Solution (SaaS)

Website: https://www.pagamastarde.com/

Main service

Financed payment method for eCommerce (100% online)

Description

Paga+Tarde was born in 2011, we are a payment method that integrates into the checkout of eCommerce and finances customers' purchases in up to 24 months. Paga+Tarde's mission is to offer the best user experience to consumers. In a few seconds the customer sends his financing request and receives a real time response in 100% of the cases. We currently operate in Spain and Italy. We are expanding to France and Portugal.

Service categories

  • Online payment tools.
  • Sales Tools
  • Digital Marketing Tool / Marketing Automation / Marketing Acquisition
  • Conversion Rate Optimization (CRO) Tools

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minderest

Minderest

Business Type: Technology Solution (SaaS)

Website: https://www.minderest.com/

More information about MINDEREST

Since 2012 Mindset is the first Spanish company that specializes in price intelligence for retailers and manufacturers, i.e. a competitor price tracker. Their motto is Smart prices for smart companies. They have worked with startups and companies at international level and their clients include L'Oreal, Telefonica or The Nielsen Company. They are present in more than 25 countries, currently cover 15 sectors and adapt to a wide range of projects.

Description of MINDEREST

Minderest uses technology that has been developed entirely by in-house engineers, and this has allowed it to continuously adapt to the changing needs of its customers, in order to meet all the objectives set. Its services focus on the optimization of pricing and stock strategy.

Among its features are the following:

  • High accuracy in the coverage ratio and quality of market matching, even for private label products.
  • Customization to adjust the functionalities to the needs of each company, usability and intuitive design and high power to obtain the best performance.
  • Support team with extensive experience in the market as the first pricing tool in the Spanish market. Support from the initial training, in the daily tasks and in the achievement of objectives.
  • Multi-language support with chat, phone and email support.

Its services for brands include: MSRP and MAP monitoring for e-Commerce, InStore PVPR, distribution channel analysis, Digital Shelf Benchmark and pricing reports. For retailers: price intelligence, competitor monitoring, Catalogue Intelligence, Repricing, Dynamic Pricing, InStore™ and product information monitoring.

In recent years he has received awards for services, including:

  • 2nd finalist in the Best Analytics of Berlin 2020
  • Best Software Solution at the eAwards in Madrid 2016 and Best Price Comparator in Madrid 2014.

 

Digital Services/Solutions:

  • Business Analitycs / Business Intelligence
  • e-Commerce Platforms

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filoblu

Filoblu

Website: www.filoblu.com

Business Type: Technology Solution (SaaS), Agency / Service

More information about Filoblu

Filoblu is a business accelerator for different types of brands and retailers. Its focus is on international brand growth through ad hoc project development and its integrated omnichannel approach. Its activities include business intelligence; strategy development and planning, including creative and branding; internationalization; marketing, communication, sales and merchandising; business management; accounting and finance; logistics and systems and technology integration, among others.

Description of Filoblu

Filoblu describes itself as the perfect partner for brands and retailers on their way to international growth, through integrated projects that are part of a business plan. Its turnover in 2018 was close to €30 million, and in its team it has more than 150 employees who maintain a fluid, constant and trust-based relationship with its clients.

Their work methodology includes the design of strategies, methods to carry them out and direct execution. To do so, they use words, graphics, images and numbers, whose combination allows them to reach their destination. In their relationship with clients, they pursue contrasting values, such as the creation of bonds without renouncing absolute freedom.

Innovation is also part of its strategy development, focusing on the reinterpretation of everything that is considered traditional. From the standard, it is possible to find customization and differentiation. With a unitary method as a base, they practice diversity in the development of projects adapted to each of their clients.

Throughout his career he has received various awards and recognition as a result of his work. The most outstanding are:

  • FT1000 Europe's Fastest Growing Companies 2019 by the Financial Times.
  • Best Managed Companies Italy 2019 from Deloitte.

 

Digital Service/Solutions:

  • B2B2C Portals / Purchase Guides
  • Business Analitycs / Business Intelligence
  • Catalogue / Product Management / Product Photography
  • Cross Channel / Omnichannel
  • Crossborder e-Commerce Solutions
  • Customer Experience / Marketing Automation
  • Customer Services / Managment
  • Digital Advertising / Traffic Acquisition
  • E-commerce platforms
  • e-Logistics
  • In-Store Technology
  • Marketplaces
  • Mobile Commerce
  • Mobile Marketing
  • Social Media Marketing

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stileo

Stileo

Type of business: Agency / Service

Website: https://www.stileo.es/

Main service

We increase the volume of your sales while optimizing costs to the maximum.

Description

Stileo.es is part of the international group INSPIGROUP, which in 8 years has become the leader of the fashion e-Commerce market in Europe. In the last month alone we realized more than 300,000 transactions. Thanks to our years of experience in the e-commerce sector and our advanced analysis tools, we know how to show your products to the users (really interested in buying) at the most appropriate moment.

Service categories

  • Marketplaces
  • Collaboration Tool
  • Innovation Tool
  • Business Analytics tool
  • Digital Marketing Tool / Marketing Automation / Marketing Acquisition
  • Conversion Rate Optimization Tool (CRO)
  • Sales Tool
  • Platforms eCommerce
sendinblue

Sendinblue

Business Type: Technology Solution (SaaS)

Website: https://es.sendinblue.com/

More information about Sendinblue

Sendinblue is a SaaS solution focused on relationship marketing. Its cloud marketing communication suite includes services such as email and SMS marketing, marketing automation, transactional email, customer relationship management, landing pages, social media ads and retargeting, among others.

Sendinblue Description

Founded in 2012 and headquartered in Paris, France, it currently has three other offices, which are located in Seattle, Delhi and Berlin. However, its technical, product, marketing and customer service teams are located in the first one. In the second quarter of 2020 they reported having a community of over 80,000 users in 160 countries and over 100 million emails sent per day.

Sendingblue's success lies in the simplicity of its interface, created to be intuitive and oriented to small and medium companies that do not have a high technical knowledge. The software includes multiple modules related to relationship marketing management, which are grouped as follows:

  • Communicates: includes email marketing, SMS marketing, newsletters and chats by segmenting the customer database.
  • Personalize: use CRMs, automated marketing and transactional emails through workflows and message classification by actions.
  • Converts: subscription forms, landing pages, Facebook ads and retargeting, with the goal of increasing leads and attracting traffic.

Its product also includes an email editor and templates for landing pages, so that they can be customized; an engine to segment the customer database into different lists and dashboards to analyze the progress of campaigns. Thanks to its plugins, it can be integrated with other tools, such as WordPress, Magento, Shopify, Wix or Google Analytics.

 

Digital Service/Solutions:

  • Business Analitycs / Business Intelligence
  • Conversion Rate Optimization
  • Cross Channel / Omnichannel
  • Crossborder e-Commerce Solutions
  • Customer Experience / Marketing Automation
  • Customer Services / Managment
  • In-Store Technology
  • Mobile Marketing

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adyen

Adyen

Business Type: Technology Solution (SaaS)

Website: www.adyen.com

More information about Adyen

Adyen is a payments platform from the ground up that enables rapid growth for all types of businesses by simplifying and accelerating international payments. It currently has 22 offices around the world. Some of its clients include Uber, Spotify, Ebay, Etsy, LinkedIn, Mango, Booking and Tory Burch.

Description of Adyen

Founded in 2006, Adyen was established as a payments technology that sought to offer fast growth to businesses and could continuously adapt to their changing needs. Its name means "start over", and it is based on a modern infrastructure that connects directly to card networks and local payment methods anywhere in the world.

It is currently the only payment platform that is 100% compatible with unified commerce. That is, it encompasses all its channels, which are the point of sale, e-commerce, fraud prevention and risk management, and customer data. A seamless and secure shopping experience.

Unified commerce is defined as using a single system for payments. In addition to shopper information, it drives online revenue growth, not only at the point of sale but also through mobile devices.

The formula they use for their success includes the following elements:

 

  • Seek the benefit of all businesses and not just a few in particular.
  • Building ethical businesses that achieve sustainable growth.
  • Teamwork regardless of different cultures and time zones.
  • Equality and diversity in its workforce.
  • Attention by e-mail and telephone to offer a better service.
  • Innovation and autonomy to seek new horizons.
  • Speed and dynamism.
  • Clarity in the relationship with its customers and transparency in its prices.

 

Digital Service/Solutions:

  • Cross Channel / Omnichannel
  • Crossborder e-Commerce Solutions
  • Marketplaces
  • Mobile Commerce
  • Online payment methods - Anti Fraud

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contentsquare

Contentsquare

Business Type: Technology Solution (SaaS)

Website: https://www.contentsquare.com/

More information about CONTENTSQUARE

Created in 2009, Contentsquare is a SaaS technology solution whose platform dedicated to experience analytics records all interactions and micro gestures on web pages to understand customer behavior. From the analysis, valuable information is extracted that allows actions to be taken to improve the relationship with them, as well as intelligent decisions.

Description of CONTENTSQUARE

Contentsquare uses a lightweight tag that is placed on a web page or SDK in mobile apps. Through this all movements are tracked in both anonymously, such as mouse movements, clicks or mobile interactions.

All tracking data is securely sent to the company's servers where it is prepared and subsequently analyzed. Once completed, the anonymous data become insights, as well as recommendations that are useful to the team.

For the collection of all interaction data it is not necessary to use a taggin plan. This allows the data to be analyzed retroactively.

They target different team profiles: Digital Marketing, Analytics, E-commerce, Desing & User experience, Operations & IT and Merchandising.

As for the bases of its methodology, we can gather the following characteristics:

- Boosts digital potential. Access to real-time insights to measure effectiveness and improve team decision making.

- Accelerated troubleshooting. Timely problem resolution to improve customer satisfaction and increase revenue.

- Unique behavioral data. Improved performance at every stage of the customer journey.

- Enterprise scalability. Massive daily analysis of microgestures to obtain reliable information from websites and applications.

- No tagging. Even if the website is modified, content elements and interactions can be automatically retrieved to facilitate future decisions.

They have offices in Paris, London, Tokyo, Munich, Tel Aviv, New York and San Francisco, among others. Some of their most important clients are Sephora, Leroy Merlin, Dell, Renault, Worten, T Mobile, Walmart and The North Face, among others.

Digital Services/Solutions:

- Conversion Rate Optimization

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