Snow, New Year's resolutions and an attack on the capitol have marked the first days of 2021 but as we want to start the year on a good note we have taken a look back at 2020 with a focus on the good news.
Last year many eCommerce fought like hell to give the best of themselves and end the year with figures that deserve a post so they can boast, in 2020 the Spanish eCommerce reached 12,020 million euros only in the first quarter, not bad, right?
The pandemic has changed a little (or a lot) the structure of eCommerce in Spain and the collapse of the tourism sector has been compensated by sectors such as fashion, pharmaceuticals, electronics and consumer goods. Let's see who are the protagonists, and watch out, many of them you can find in some Digital 1to1 this year, so do not miss the opportunity to exchange ideas with them to continue improving their online stores.
TradeInn
From its headquarters in Girona, it has remained at the head of the pack, surpassing its own expectations and achieving incredible figures: 5.5 million orders, 53% growth and a turnover of 288 million euros.
Your plans for 2021? To start with, you have to expand your headquarters from 15,000 to 35,000 square meters, so this year looks very sporty.
In the words of David Martin, CEO and founder of TradeInn: "It is a great pride to have grown so much with the same speed of execution of a Startup and with own resources without any external funding."
In last October's Digital 1to1 we had a Fireside chat with David Martín, don't miss it by following this link.
Deporvillage
Sport has always been a great outlet, but it is clear that the pandemic has brought out our fittest side.
In the year of its tenth anniversary Deporvillage doubled its turnover, closing the year with the spectacular figure of 120 million euros. 1.5 million customers have trusted them and from their headquarters in Manresa they served an average of 4,000 orders per day.
Handle
The Catalan fashion company began the work of strengthening its online channel three years ago, investing nearly 150 million in its development, not forgetting that its online channel reaches 83 countries.
Despite having closed stores for most of the year, turnover in October was already 5% higher than in the previous year.
A closing of 2020 to boast with 800 million online turnover, a 40% growth compared to the previous year and starting 2021 with big plans and the goal of reaching 1 billion online.
PC Components
The confinement boosted PC Componentes' sales as never before and it is logical, not everyone was ready to telework and it was time to set up a small office at home to keep going. In the middle of a total shutdown, the company from Murcia multiplied the number of orders by 300% compared to the previous year and increased turnover by 100%.
But don't think that the success was limited to a temporary circumstance. The hard work of the entire PC Componentes team once again managed to break records in the last quarter of the year.
Already in 2019 PC Components' Black Friday left us all with our mouths open but in 2020 they outdid themselves again with a turnover of 80 million euros, 50% more than the previous year.
Alfonso Tomás, CEO and Co-Founder of PC Componentes comments that:
"2020 has been a very intense year undoubtedly marked by the pandemic. It has required us to give our best, both to ensure the safety of our employees and to meet the needs of our customers.
The change in purchasing habits brought about by covid has undoubtedly accelerated the growth we had planned, also accelerating our growth as a company at all levels, mainly those related to investments to improve the service we provide: facilities, technology and innovation.
The first is to know when this situation will finally end and how it will stop damaging the economy, and another big question is to know how much of the growth achieved by the online channel during 2020 will be preserved once this damn pandemic is over. "
Dosfarma
The evolution of Dosfarma has been one of those that have been cooked little by little and stepping firmly with each step.
In 2015 the adventure started with three brave people who wanted to change things and, boy, did they change things, today 260 people work on the project and, if they already gave their all in 2019 by billing 19 million euros, 2020 has made the difference with an estimated closing of 52 million euros.
This past year the pharmaceutical sector has played a very important role in our lives with hydroalcoholic masks and gels. The pandemic has opened the eyes of consumers to the benefits of online pharmacy but it has also marked the steps to continue working on the digital transformation of the sector.
Tiendanimal
This has been a great year for Tiendanimal, a year of changes, novelties and recognition for a job well done.
In June they delighted us with the news of the merger with Kiwoko to become the non secundus leaders in the pet universe. Together they have more than 200 physical stores and a total turnover of almost 250 million euros.
The alliance is a perfectly balanced marriage, Tiendanimal was born as a Digital Native Brand and gradually opened its own stores and Kiwoko was born in a physical store to, in a second phase, work thoroughly online.
And speaking of online, October brought more good news as Tiendanimal was the star of the Ecommerce Awards winning the award for Best Ecommerce of 2020.
Curious to see what happens in 2021!
Hannun
We could not close this little recap without talking about DNVB, it is curious how just 6 years ago we were not very clear what they were or what they did and, after much work, they have managed to be very present in our online shopping.
They have grown so much that we are already starting to talk about their evolution, the DNVBs. But we'll talk about that another day.
In 2020 nothing else, but we had to fall in love with our homes again and Hannun has helped us to do so.
And as we like to know the experience of our Hivers first hand we leave you the reflection of the CEO of Hannun Maurici Badia:
"2020 has been the year of uncertainty, but also of strength and of the brave. Everyone, both on a personal and business level, has lived their own adventure in which they have had to deal with uncertainty and be very strong to find the courage to move forward. Those who have succeeded have come out of this 2020 very strengthened. At Hannun we are very happy to have a good product and a super team that has come together more than ever to achieve unimaginable things and continue to change the world from homes."
They have become the kings of social networks conquering us with the design of their products. So much so that during the confinement they managed to multiply by 7 their online sales!
But it's not all about 2020, in this case they start 2021 at full throttle and about to close an investment round in Crowdcube in which they have raised more than 1 million euros. Congratulations!
Tropicfeel
The undisputed kings of crowdfunding outdid themselves by raising over €3 million with the launch of their Shell backpack between Kickstarter and Indiegogo.
An initial target of €500,000 was reached in less than two days.
As soon as we are allowed to return to the mountain we will be equipped and ready to enjoy the trail.
Cocunat
The cosmetics company that brought us the Toxic Free concept won over the jury of the Beauty Shortlist Awards (the Oscars of cosmetics) by taking home 5 awards. Good job!
We don't have the final numbers but they did tip us off that already in the first quarter of 2020 they were outperforming themselves so it would only remain to be discovered how much they have outperformed themselves 😉
The numbers we can reveal are that 95% of its sales are online and that 60% of them are distributed between Spain and the United States.
It is certainly a brand to follow closely.
A very online 2021
In 2020 we learned how to combine face masks with our outfits and that the pajama pants and shirt look is more than acceptable for our zoom meetings.
Curfews and territorial limitations have reconnected us with our imagination and have completely removed any doubts or fears with the eCommerce.
It has been many years since a year has been as full of expectations as 2021, as we are in need of good news, but we write the road ourselves and at Digital 1to1 we are very clear that this new year will be very online.
Pandemic, yes, but we don't stand still. It doesn't go with us and we've worked hard to create new Covid-proof networking events, so you can keep discovering new digital solutions that optimize your customers' shopping experience and finish fitting all the pieces of your eCommerce.
