akamai
6 February, 2020

Akamai

Business Type: Technology Solution (SaaS)

Website: www.akamai.com

Learn more about Akamai Technologies

Akamai Technologies is an intelligent, global perimeter platform that is hosted in the cloud and reaches into the enterprise, enabling the enterprise and its customers to interact in an intelligent, secure and fast environment. User experiences are improved by making it complete and instantaneous. In addition, possible threats or attacks that may occur are kept under control.

Akamai Technologies Description

Akamai is a company with more than 20 years of experience and a team of nearly 2,000 experts in end-to-end outsourcing solutions, strategic insights, proactive monitoring and problem solving.

It is a distributed platform within the Internet that functions as a protective shield and ensures the security of websites by providing mobile infrastructure and requests that are controlled by an API. Their monitoring involves an exhaustive analysis of data and IP addresses, and thus they are able to identify any sign of attack and bot requests. In addition, they have advanced systems that detect DdoS attacks, phishing, malware and data exfiltration.

Its clients include some of the world's leading asset managers, insurance and financial technology companies. More than 240,000 servers are distributed in more than 130 countries around the world. The optimization of the devices and their ability to analyze large volumes of data and content allow it to offer a seamless user experience, always with high quality, security and consistency.

Its products include:

  • Security solutions to protect websites.
  • Web performance solutions to improve user experience.
  • Multimedia content distribution solutions.
  • Business and consumer services for network operators.
  • Other technical, assistance and strategic services.

Digital Solutions/Services:

  • IT Infrastructure

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dynamic yield
17 May, 2019 No Comments.

Dynamic Yield

Business type: Agency/Service

Website: https://www.dynamicyield.com/

More about DYNAMIC YIELD

Dynamic Yield is a platform that relies on a decision engine to create personalized experiences. Thanks to machine learning and predictive algorithms, it segments high-value customers in real time to offer them direct messages and recommendations based on their profile. It has more than 600 million users and is currently a wholly owned subsidiary of McDonald's Corporation. Clients include Ikea, Urban Outfitters, Lacoste, Sephora, Hallmark Channel and Brooklinen, among others. 

 

Description of DYNAMIC YIELD

Founded in 2011 and headquartered in New York, Dynamic Yield provides software to businesses with services to improve the customer experience. In 2019 it was acquired by McDonald's. They work in multiple sectors, which includes e-Commerce, B2B e-Commerce, financial services, gaming, travel and media. 

 

Its main functionalities are as follows:

- Customer Data Management: customer data is unified through an agile segmentation system at online and offline touch points to improve marketing strategies through automatic personalization.

- Personalization and targeting. Omnichannel personalization of interactions to enhance the customer experience via web, mobile, email or ads.

- Recommendations. Algorithms provide personalized product and content recommendations and experiences throughout the customer journey.

- A/B Testing and Optimization. Experience personalization and A/B testing are combined with machine learning optimization to improve confidence and reduce risk.

- Behavioral messaging. Adapt overlay advertising content and notifications to the lifecycle of each customer.

- Triggering system. Personalized trigger marketing with push notifications in email and apps.

- APIs for user experience optimization.

Digital Services/Solutions: 

- Business Analitycs / Business Intelligence

- Conversion Rate Optimization

- Cross Channel / Omnichannel

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webtrekk
15 May, 2019 No Comments.

Webtrekk

Business Type: Technology Solution (SaaS)

Website: Webtrekk now integrates directly into Maap. Here is their new website https://mapp.com/

More information about WEBTREKK

Webtrekk is a German company that enables real-time web analytics through its platform so that any company can analyze and activate user and marketing data on different types of devices. It also offers customer intelligence software.

Description of WEBTREKK

Webtrekk's web analytics platform is very complete and manages to increase the efficiency of those who use it, because instead of having to resort to different tools for tasks such as the relationship with users, the automation of marketing campaigns or the realization of A/B tests, it manages to integrate all the processes in the same point.

On the other hand, through digital intelligence solutions in an integrated package, it allows the collection of data, its use for various purposes and the establishment of changes for each user without compatibility issues.

The functions of Webtrekk's web analytics process are as follows:

  • Fusion of online, offline, mobile and CRM data. Webtrekk's database stores and acts on all user-centric data.
  • Dashboards and report customization. As part of its Digital Intelligence Suite, it offers a global digital vision.
  • Analysis of user behavior on the web, regardless of the devices used.
  • Optimization of the user experience through marketing automation solutions with personalized content, offers and products that fit each profile.

In terms of features, Webtrekk has analytics capabilities for managing large volumes of data; back calculations for target groups and segments and new queries; process mapping and click analysis; and heat maps for visitor behavior.

Digital Services/Solutions:

  • Business Analitycs / Business Intelligence
  • Conversion Rate Optimization
  • Cross Channel / Omnichannel
  • Customer Experience / Marketing Automation
  • Digital Advertising / Traffic Acquisition
  • Mobile Marketing
  • Social Media Marketing

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sales manago
15 May, 2019 No Comments.

SALESmanago

Website: https://www.salesmanago.es

Business Type: Technology Solution (SaaS)

Learn more about SalesManago

SalesManago is a marketing automation system that can boast of rapid growth in Europe. More than 5,000 companies already use its services, including clients such as Yves Rocher, Timberland and Deloitte, as well as a multitude of small and medium-sized companies that want to improve the effectiveness of their email marketing campaigns.

SalesManago Description

SalesManago is a company founded in 1997, dedicated to digital marketing with automation as a specialization. They offer services to multiple sectors, industrial and consumer, including pharmaceuticals, retail, technology, e-commerce, fashion, leisure, etc. It is also the leading partner of SalesManago in our country. A cloud-based platform that offers automation services.

SalesManago guarantees a 400% increase in the effectiveness of email marketing strategies, as well as a 300% increase in conversion rates. The system they use is fast and simple, making it suitable for all types of user profiles. In addition, it saves money from minute one.

Companies that can benefit from its integration into the marketing strategy are:

  • It allows you to manage your contacts, schedule the sending of newsletters and increase the number of customers in your database.
  • Small and medium businesses. Sales Manago acts as a complete email marketing automation tool, including CRM and sales management support.
  • Large corporations. Deeper integration into internal CRM and ERP systems. Implementation option also available.
  • Online stores and e-Commerce. It acts as a sales generation system by increasing conversions. It uses email offers and recommendations that are personalized for each user according to their behavior on the web and mobile channels.

Digital Service/Solutions:

  • Conversion Rate Optimization Solutions.
  • Marketing Automation.

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proximis
9 April, 2019

Proximis

Business Type: Technology Solution (SaaS)

Website: https://www.proximis.com/es/

More information about Proximis

Founded in 2013, Proximis offers a unified commerce SaaS technology solution. It is aimed at removing obstacles that reduce the value of brands. They contribute to increased sales and customer satisfaction during their purchases. Its customers include companies from multiple sectors and products, such as Dugas Club Expert, Jeff de Bruges, April, Agatha, Gemo, Ikks or Joué Club.

Proximis Description

Proximis is a unified commerce platform that helps consumers make their purchases when and where they choose. It also allows them to have the items they purchase in the way they choose, such as home delivery or in-store pickup, and to enjoy the same conditions for returning them. Therefore, we are not talking about a multichannel system, but about a quality commerce that guarantees continuity in the relationship with the customer. 

The relationship with the brand thus follows a fluid conversation, regardless of whether the customer is at a physical location or whether they go to the website, mobile app or even contact customer service at a later point in time. This saves time for both parties by not having to restart the whole process and increases customer satisfaction. 

Unlike omnichannel commerce that uses multiple channels, unified commerce focuses on the customer experience. Its characteristics are:

- Unification of product data, prices, purchase histories, inventory, etc.

- Centralized cart, order and returns management functions

- A single point that includes all channels and to which others, such as voice or IOT, can be added.

Its main advantages are:

- Increased sales by recovering abandoned carts, selling out-of-stocks and additional products at in-store pickups.

- Limitation of unsold products, offering combinations for deliveries and limiting obstacles with out-of-stock products. 

- Optimization of logistics, with shipments from the store or from the warehouse according to convenience.

They have received a multitude of awards, such as Affiliate Benchmarks on 6 occasions as the favorite network for advertisers and affiliates; 12 awards at the International Performance Marketing Awards in different years and have appeared three times in the Forbes lists, among many others. 

Digital Services/Solutions:

- Conversion Rate Optimization

- Cross Channel / Omnichannel

- Crossborder e-Commerce Solutions

- e-Commerce Platforms

- Mobile Commerce

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zendesk
9 April, 2019

Zendesk

Business Type: Technology Solution (SaaS)

Website: https://www.zendesk.es/

More information about ZENDESK

Zendesk is a customer support and sales software company whose implementation is fast and continuously adapting to new needs as they arise. Their CRM has enabled them to work with over 150,000 paying customer accounts in 160 countries and territories. They offer their product to large and small companies and startups. They also perform Benchmark to compare performance with competitors, trend analysis and stand out as leaders in the magic quadrant with customer interaction centers using Gartner CRM 2020.

Description of ZENDESK

Zendesk's software offers omnichannel support and manages to reach your customers at any time and in any location. In addition, it works with agents who work efficiently to ensure a fast and easy experience. Thanks to omnichannel support, different communication channels are integrated seamlessly, allowing all information and conversations that relate to customers to be visible to the entire company. As a result, productivity is improved.

Another outstanding feature of its CRM is scalability. To make it easier for users to solve their problems without the help of technical support, it allows self-help tools to be integrated into the platform. The faster the resolution, the greater the satisfaction and the better the experience.

The CRM works as follows:

  • Access and integration of various applications and channels in a comprehensive solution.
  • Directory of applications, including time control, social networks, marketing automation or chats, among others, which is constantly evolving to adapt to the company.
  • Integration with marketing tools, such as Mailchimp, Slack or YouTube.

Zendesk's products include Zendesk Support, with personalized customer support; Chats, to serve multiple customers at once; Guide, to optimize the self-help area of the customer support strategy; and Explore, with analysis of the most relevant customer data.

 

Digital Services/Solutions:

  • B2B2C Portals / Purchase Guides
  • Business Analitycs / Business Intelligence
  • Cross Channel / Omnichannel
  • Customer Experience / Marketing Automation
  • Social Media Marketing

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mondial relay
9 April, 2019

Mondial Relay

Business type: Agency/Service

Website: www.puntopack.es

More information about MONDIALRELAY

Mondial Relay is one of the leading private delivery distributors in the market. It has locations known as Punto Pack, where packages are received. It has no minimum requirements for small e-retailers. Its customers include H&M, Venca, Tradeinn, Fotoprix and Norauto.

Description of MONDIALRELAY NETWORKS SL

Founded more than two decades ago, Mondial Relay is one of the leading distributors of shipments to private individuals. Part of Hermes France Holding, a subsidiary of the German OTTO group, it has been offering its services to private individuals since 2010, when it launched its parcel delivery product from Punto Pack locations, which compete directly with state-owned operators.

They currently have 2,600 Pack Points distributed throughout the country and include businesses of all kinds, such as florists, dry cleaners, bookstores and a multitude of reliability stores. To operate, the consumer must prepare his shipment and buy the shipping costs from the web. He then chooses his preferred Pack Point and leaves the package there, which will be taken care of by the merchant. In addition, they work with more than 55,000 e-merchants.

Its service stands out for the following characteristics:

  • Economical. The cost of shipments is reduced and home delivery or collection at the Pack Points is made possible to adapt to the needs of each customer and their pace of life.
  • Simplicity. When the package has arrived at its destination, the recipient is contacted to pick it up.
  • Security. It uses a very precise tracking system to protect all shipments and allow the customer to track them.
  • Wide range of shipments. They deliver packages of any dimension, but with a weight not exceeding 130 kg.

 

Digital Services/Solutions:

  • Crossborder e-Commerce Solutions
  • e-Logistics

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