E-commerce is growing growing for both pure players and retailers who are looking to open new channels to reach their customers.
This is very good news, but we must bear in mind that, as with all systems that operate on the Internet, there may be risks when carrying out economic transactions that we must protect ourselves from.
There are different data protection tools from eCommerce to ensure the security of you and your customers. Do you know them?
In case you have any doubts, here are some important tips to have your ecommerce bomb-proof.
Safety in the eCommerce
All types of e-commerce need good security. Whether you are a small, large, medium or just a service provider, the risks, as well as the obligation to ensure the protection of personal or confidential information is inherent to all of them.
That is why data protection tools from eCommerce are becoming increasingly popular among companies with online stores.
The level of confidence you convey to your customers will have an impact on their purchasing decision, peace of mind works wonders on conversion rates. Security should not only apply to guaranteeing transactions, but also to protecting your company's own identity, which can fall victim to cybercriminals who, believe us, are up to no good.
Below you will find some types of data protection tools from eCommerce that will save you more than one headache.
Data protection tools from eCommerce
Data encryption
Data encryption is what will allow you to enjoy maximum security in both conversations and online transactions, which is a must for any website that stores sensitive data.
This encryption is known as SSL (Secure Sockets Layer), yes, that S at the end of your http.. Another way to verify that you have it incorporated is to look for the padlock that appears just before the address of the page. If a page does not have it, be careful with putting some data in your forms.
SSL certificates use the TLS or Transport Layer Security (TLS) protocol. Transport Layer Security protocol and create an encrypted link between the client and the server. This means that all sensitive information, such as payment data, is encrypted before it travels over the network so that it can be protected from hackers. It is used both on websites and on payment platforms and guarantees the integrity, confidentiality and authenticity of all data.
Another protocol that can be used is SET (Secure Electronic Transaction).Secure Electronic Transaction), which is specific for electronic payments. However, both the seller and the buyer must install software that allows authentication of all participants in the transactions.
Ravelin
Ravelin 's mission is to predict risk with very high accuracy and speed, so that online payment fraud can be prevented. It has won numerous awards and holds several quality certifications.
It has a suite for fraud identification and another for secure payments. To operate the former, it uses a combination of different technologies, such as machine learning, which optimizes operations; graph databases, which analyze links and block fraudulent orders; a rules engine to establish commercial priorities; and a consortium database, which contrasts user information with those of known fraudsters.
For secure payments, it employs issuer intelligence, with complete cardholder information; waiver optimization, where issuer behavior is analyzed and recommendations are provided; and personalized authentication recommendation for each payment.
Security seals
The security seals show the company's concern to protect its customers' data, which, once again, conveys the trust so necessary for your customers.
But in addition to providing trust, the seals confirm that the brand is complying with all the ethical requirements of conduct and trust in the use of e-commerce. It consists of a virtual badge to certify the level of responsibility in your use of data.
Among its benefits are the increase in views thanks to the truthfulness and prestige that is transmitted, extrajudicial mediation in conflict situations, an increase in sales compared to competitors who do not have them and greater ease of customer loyalty.
Payment verifications
Payments are one of the most vulnerable transactions on the web so it is convenient to have data protection tools from eCommerce specifically for this moment. It is recommended to use AVS (Address Verification System), which are address verification systems that check that the customer's billing data match the data held by the card-issuing bank.
They are known as gatewaysThey are the best choice for companies that want to invest in data protection. These interfaces process purchase information and act as a link between the customer, the point of sale and the bank. When an irregularity is detected, an alarm signal is automatically sent indicating that the card could be a victim of fraud.
Arvato
Arvato is an international global services company, including information technology, logistics, finance and customer care. It has a presence in more than 40 countries and caters to the needs of multiple industries, including banking and finance, eCommerce, mobility, energy and telecommunications.
Among its solutions, it offers debt collection services, with innovative services that enable assured liquidity and continuous growth; fraud management and identification, with user identification and advanced protection; credit risk management, with opportunity and risk analysis; and finance and payment services, with customized solutions.
There are a multitude of platforms with different payment methods that simplify the entire process both domestically and internationally. Some of these tools not only offer solutions for fraud prevention but also extend their services to payment financing.
If you want to know more about the best data protection tools from eCommerce, participate in our events of networking among leading companies and experts in the digital sector. If you are concerned about the security of your transactions and the trust of your customers, we present the solution you need for your business!
