We have taken the colors out of the record-breaking Spanish Digital Players in 2020 and now we are going to give them a shake in the face of the real challenges posed by 2021.
Do you think these Players did it all by themselves?
There are many e-commerce solutions that can help you scale and improve your eCommerce but you have to know how to choose and know when it is the right time to take each step.
Starting to implement new solutions in a mad rush can cause the opposite effect and it is important to choose those that go along with your current strategy, they have to help you and not get out of control.
We're going to make it easy for you and, with less than a month to go before the Digital 1to1 SpringWe have grouped the digital challenges of the attendees in three large blocks for you to discover first hand the trends of the first quarter of 2021 and, why not, to give you that final push if you have not yet decided to participate in this event of networking with its virtual touch and the best scenarios of Madrid and Barcelona.
E-Commerce Solutions
We start with solutions for eCommerce, from local to worldwide.
Marketplaces
Having a presence on marketplaces can greatly increase sales thanks to new qualified sellers A challenge for our hivers?
"Implement strategies for international growth and open new marketplace-type online sales channels."
Marketplaces are capable of transforming 2 out of every three searches into a purchase and in Spain there are already 25 companies such as El Corte Inglés, Bulevip, Carrefour Spain, PcComponentes, TradeInn or La Casa del libro that have embarked on this adventure, perhaps the time has come to consider it.
One solution that you can learn about at Digital Spring 1to1 and that can help you with this is Mirakl, which, in addition to having a pioneering Marketplace technology, makes available to you the Mirakl Connect community where you will find sellers who have gone through a previous qualification process.
It couldn't be easier!
Cross Border e-Commerce solutions and e-Logistics
Deliveries need not be a headache or an impediment to reaching every corner of the planet (well, unless you want to get to the top of Everest).
What are the real challenges of the attendees at Digital 1to1? They tell you themselves:
"To find logistics groups that can offer us a b2c service abroad to continue growing."
"We are in the phase of expansion and localization of our website to local market languages and features (DE,FR,IT, ES)."
Don't panic, you don't have to speak every language in the world and you don't need to turn your team into the UN. Diversity in the office always helps but sometimes it is good to delegate and agencies like Weglot or Egi Comunica will unblock the language "problem" so that international clients feel that you are talking to them.
Once you have the languages under control and the right products, it's time to take a look at logistics solutions such as Metapack, the perfect complement to ensure that your customers receive their orders without delays.
Martech Solutions
Marketing is so broad that it would be enough for several posts on this topic alone. Visual Commerce, Optimization of advertising campaigns, Inbound Marketing, SEO, Ads... but let's get to the point with the services that pure players who have already joined the hive of Digital 1to1 are asking us for the most.
The hottest digital challenges are related to the following digital solutions:
- Customer Experience / Marketing Automation
- Conversion Rate Optimization (CRO)
- Martech Agencies / Consulting
- Business Analytics / Business Intelligence / Data Collection
If these categories sound Chinese to you, it's a sign that you need a little help. If, on the other hand, you are an expert in these topics, here are the words of the companies that need you:
"Improving UX & CR in sales funnels and marketing process automation Full stack (Web + APP)"
"Improvements and optimization in data collection from different sources to have a single, automated view of the performance area."
"Marketing automation, being able to personalize the message to a user based on the actions they have previously taken both online and offline."
Martech's digital solutions such as Tealium, CM.com or Braze can help you. Shall we introduce them to you?
Ad Tech Solutions
Don't let your ads budget go down the drain. Spending a lot of money is not the solution to everything and it can go very wrong if you don't define your buyer persona well.
In 2020, $50 billion was spent on advertising globally, there is a lot of competition that is doing things right and getting advice from an expert in the field can only bring you good news.
What do our hivers need?
"Expansion and capture in the online channel. increase conversion and sales. Automate as much as possible the e2e route and optimize it."
"We are looking for a partner to build our team on Google Analytics, Google Tag Manager and technical SEO topics."
"We look for options that help grow across all of the company's advertising channels and media."
Pitchy, Jevnet, CJ Affiliate or AdScale can untangle the chaos and lead you to the light. Optimize your budgets and get the most out of them with the most innovative solutions.
Improve customer experience
Let's not kid ourselves, all the challenges we've talked about (and will continue to talk about throughout the year) are related to improving your customers' shopping experience in one way or another.
After a year full of insecurities and constant changes, consumers are looking for an easy and comfortable shopping experience. With 70% of the population making online purchases and 22 million potential customers in Spain alone, it is time to put them at the center of any strategy.
There is no single solution that will help you with this and you will need to find the perfect combo to treat your customers the way you would like to be treated.
