Capturing the attention of Internet users is an increasingly difficult task.
In addition to high expectations in terms of creativity and the technology used, users have become more demanding and demand personalized experiences made possible by data capture.
What AdTech solutions can you implement to meet these challenges?
What are AdTech solutions and what are the benefits for you?
Ad Tech or Advertising Technology is a concept related to the use of technology in the field of advertising. That is, using different tools and digital analytics that allow you to create advertising campaigns in which all elements are intertwined.
By now we are aware of how technology is transforming our lives. Not only in our daily lives, but also as consumers of products, services and information. Thanks to the Internet, and specifically to social networks, advertising has evolved from mass communication to segmentation to personalize the experience of each user.
Knowing how to address the public and how to capture their attention is an essential requirement that Ad Tech solutions put within our reach. Users are increasingly rejecting generalized advertising, it is necessary to know how to focus communication or offer relevant products or campaigns for each of them and at the right time.
Among the many benefits of Ad Tech solutions is to increase the profitability of your company which, after all, is the goal of any advertising campaign. By implementing the right solutions you will achieve great results without going broke.
Advertising technology maximizes your results while minimizing your investment.
Trends in AdTech solutions for this year
It is nothing new that the digital environment never stops and is constantly evolving. What is a novelty today may be the most normal thing in the world tomorrow and indispensable for any activity. In other words, innovative AdTech solutions for big brands are not only essential to increase customer conversion, you have to know how to evolve with them to continue to take advantage of their potential.
But what are the current trends?
Artificial Intelligence for data management
Artificial Intelligence or AI in the use of data allows us to obtain it anonymously and compare it with customer data; an example of organizations using this technique is Salesforce.
Thanks to marketing technology or Martech that makes use of CRM and ERP, identities are matched and information about the customer journey is obtained to increase the revenue generated during the relationship. All this is achieved without breaking confidentiality.
Proper use of data can help improve conversion rates and reduce cart abandonment and fraud.
This conversion is called Personally Identifiable Information (PII); a breakthrough that allows linking advertising campaigns with other aspects such as touch points that achieve individual identification, sales or inventories in real time.
Contextual advertising
And speaking of data, in Spain just under 30% of companies have adapted to digital transformation to comply with the GDPR. These claim to have increased customer trust and improved brand reputation by managing informed consent.
Some companies have chosen to forego personalization because of the penalties associated with mismanagement of data privacy and data protection.
The most current Ad Tech solutions are focused on the so-called insights or the elements that are perceived within an environment when advertising, such as content or the use of sensory interfaces (visual and voice).
Mobile Marketing Tools
Mobile Marketing deals with the strategies used by a company to communicate with its target audience through mobile networks or devices. We spend more time with our cell phones in our hands than with anything else and the advertising we receive through this device is a vital part of the marketing strategies of brands and companies.
It is undoubtedly one of the fastest growing sales channels. And not only that, ads on Apps perform better compared to the mobile version of the web. Not to mention that advertising can be targeted specifically for mobile devices.
Social Media Marketing Tools
As part of the overall marketing strategy, the tools that manage social networks allow you to create a link with potential customers, beyond the promotion of a product or service.
In order to convert customers and increase sales, all actions must be aligned: Inbound Marketing, social media advertising and influencer marketing.
Each platform allows you to outline specific objectives and segment your content, not to mention that the language to be used in each of them has to be adapted to your usual consumers.
Digital Publishers Tools
Publishers have a medium for advertising and develop their own strategies and structures for marketing. In other words, they focus on creating products, developing agreements with advertisers and offering a value proposition.
In order for a business to continue to grow, retailers must focus on multichannel interaction with its audience. Loyalty through publishers is achieved by using the right technology, segmenting the audience and transforming the shopping experience.
These are just a few examples of digital solutions that can help you improve your sales and optimize your advertising strategies.
If you don't have any integrated solution in your processes, it's about time to optimize your resources, don't you think?
At Digital 1to1 , we work with the most innovative solutions in the digital sector to solve all the challenges that brands, retailers and ecommerce
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