Strict schedules and daily commitments make it difficult for many people to go to the supermarket and do their daily shopping.
That is why many food companies and supermarkets are increasing their efforts to offer online ordering and provide their users with the best possible shopping experience.
Although there is still a long way to go in this sector, growth in recent years has been remarkable. This growth has experienced exponential growth in the recent quarantine derived from Covid19.
Below we will analyze the best supermarkets eCommerce and study their strategy in detail.
Alcampo, Día and Carrefour | The 3 leading supermarkets in the sector
ALCAMPO
In 2017 Alcampo went through a total renovation process of their site focusing on creating a website based on real usability. Through its website, purchases can be made directly from the product brochure by one click.
With this functionality, products are added directly to the shopping cart and you can continue shopping easily. The products have descriptions, nutritional information, and other information of interest.
Alcampo has integrated in its eCommerce Soasta mPulse and Dintrance, two tools that have the purpose of monitoring, optimizing and scaling the eCommerce to detect possible problems in the performance of both the web space and the mobile application.
It also has a Hybrid CRM (Hybrid, acquired by the SAP company) with which it can make a comprehensive and detailed follow-up of the customer management of eCommerce simplifying the configuration of eCommerce and increasing the productivity of its commercial team.
With this CRM you can also manage product contents, offers and promotions, shopping cart check out, etc.
DAY
The DÍA supermarket chain is not going through its best moment in its stores.
At a time of worrying figures and losses at an economic level, the supermarket DÍA has a very good website and this has allowed it to be one of the best supermarkets in the world. best ecommerce supermarkets leaders in terms of online sales.
The usability of their website is high and it has a very useful product filtering. You can filter products by categories and brands and you can read reviews and opinions from other customers.
The company's logistic system is based on same-day delivery of products as long as the order is placed before 17:00. Shipping costs are free on purchases over 50 euros (orders under 50 euros are charged 6 euros shipping costs).
As for the payment facilities, the user can pay by Paypal, VISA or with his day card in which he accumulates points and offers working the loyalty of its customers and encouraging a second purchase thanks to these promotions and offers.
Just as Alcampo has a Hybrid CRM for usability and conversion increase, DÍA supermarkets has used the A/B testing tool Convert.
With these tools, companies create several versions of their website that are randomly displayed to their visitors in order to track behaviors and detect which version is best for their customer.
Carrefour
Carrefour is another leader in the supermarket sector in terms of online sales.
The truth is that 2 years ago the French supermarket chain teamed up with Google in the process of digitizing its chain to pioneer the sale of food products online.
For tracking and tracking of its website, Carrefour only uses Google Tag Manager, a Google tool completely free of charge. With Google TAG Manager you can track and measure any information about what happens on your page thanks to tag management.
In its platform eCommerce also integrates the Oracle tool eCommerce, a sales control and automation tool through which you can have total control of eCommerce.
There are currently a large number of tools and tools and software to help you eCommerce that will help you turn your supermarket chain into a leading online sales company.
That is why our mission at Digital 1to1 is to put large companies in contact with the best national and international digital solutions providers.
If you would like to attend one of our professional meetings at networking please fill out this form and we will contact you to explain the details.
